'互联网+'环境下体育产业新业态现状与特征分析

摘要

近年来随着信息技术的快速发展,"互联网+体育"已经成为体育产业发展的新形态.在"互联网+"这一时代背景下,体育产业的可持续发展,成为体育界最关心的问题.本文章笔者详细介绍了"互联网+体育"的内涵和分类,调查整合了这一新业态的发展现状,并分析了该新业态的业态特征.努力为"互联网+体育"的发展研究提供坚实的理论基础.%With the development of information technology, "internet + sports" has become a new form of sports industry development in recent years.Under the background of "Internet +", the sustainable development of sports industry become the hotpot in sport.In this article the author introduces the connotation and classification of "internet + sports", investigates and integrates the current development situation of this new industrial form, and analyzes the features of the new form, aims to provide a solid theoretical basis for the development research on "internet + sports".