消费社会中博物馆角色转换对博物馆文化产业发展的影响

摘要

The role of museum in the consumptive society has already changed.When museum was regarded as district culture mark,the changed museum’ s role has a great impact on the buildings the whole district brand image,modifying the time sense of district.At the same time,those changes make museums integrate into the consumptive culture domain,and make museum cultural industry entered the creation and fashion industry fields.If the old opinion’s restrict could be broken,the museum cultural industry will find more space in the sustainable ,highly efficentional,highly added-value economy field.%消费社会中博物馆功能及角色的转变,使博物馆作为区域文化地标对打造区域整体品牌形象、区域时间感改造产生重大影响,使博物馆自身从规划、外观和内部空间设计、文化产业经营等方面融入消费文化领域,博物馆文化产业发展也因之跳出原有规范,进入品牌经营范畴,其与创意、时尚产业的融合生发,更使博物馆文化产业在区域经济可持续、高效率、高附加值发展进程中找到了更大的发展空间。