花卉节事活动在中国有着悠久的历史，不仅花期的记载与农历节气有着紧密的联系，而且赏花活动负载着深厚的历史文化内涵。花卉节事活动发展至今，形成了展会式花事活动及主题性节日花事活动等形式，更加注重满足民众自发性和参与性的需求。而且成为城市建设与经济发展的有力推手，带动了酒店业、交通业、商业等多个行业的发展。但是，花事活动依然存在活动形式雷同、文化内涵薄弱、缺乏专业化管理和完善的管理机制等问题。%There is a long history on flower festival and events in China. Not only closely relationship to the lunar solar terms is in records of flowering period, but also profound historical culture and tradition are included in flower festivals. So far, themes flower festival and flower expo has been the main types of activities. And more attentions are paid to the needs of the public spontaneity and participation. It has been a powerful driving force for urban construction and economic development, including hotel industry, transportation industry, business and etc. However, there are stil many problems in flower festival and events, such as similar activities, weak cultural content, lack of professional management and perfect management mechanism etc.
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