中国二线城市生鲜电商区域性发展模式探析

摘要

The fresh food E-commerce has currently been known as a blue ocean in the development of E-commerce which would be developed broadly, it also has been followed by capitals. In this paper, based on the studies on modes of domestic and foreign fresh food E-commerce and companies of main regional fresh food E-commerce in Xiamen and Fuzhou, the authors explored regional fresh food E-commerce in China's second-tier cities, summarized the development achievements obtained by regional E-commerce enterprises and existing problems, and put forward some suggestions for the further development of regional fresh food E-commerce in China's second-tier cities.%生鲜电商长期被认为是当下电子商务中拥有广阔前景的一片蓝海，引来资本的广泛关注。在研究国内外生鲜电商模式、福州及厦门主流区域性生鲜电商企业的基础上，针对二线城市的区域性生鲜电商进行了探索，总结了区域性电商企业取得的发展成就及存在的问题，对其进一步发展提出了相关建议。