虚假广告的成因及对策探析

摘要

In recent years,false advertising was released a large number of serious infringement of the legitimate rights and interests of consumers.Moral failure, imperfect legal system,lack of supervision is a major factor in the spread of false advertising.Moral and legal education of the whole society should be strengthened to improve the relevant legislation,strengthen the system of advertising regulation and accountability system to regulate the advertising market,and protect the legitimate rights and interests of consumers.%近些年,虚假广告被大量发布,严重侵害了消费者的合法权益。道德缺失、法制不健全、监管不力是虚假广告泛滥的主要因素。应加强全社会道德法制教育,完善相关立法,加强广告监管制度及责任追究制度,规范广告市场,保护消费者合法权益。