吉安市井冈蜜柚品牌提升 SWOT分析

摘要

This article introduced the regional brand of Jinggang pomelo in Ji’ an city of Jiangxi province, and analyzed the de-velopmental status of Jinggang pomelo.On this basis, this paper conducted systematic SWOT analysis of the development strategy of Jinggang pomelo regional brand in Ji'an city, and finally presented correlative strategies for promoting Jinggang pomelo brand in Ji’ an city.%对江西省吉安市“井冈蜜柚”区域品牌进行了介绍，分析了“井冈蜜柚”的发展现状，并在此基础上对吉安市“井冈蜜柚”区域品牌发展战略进行了系统的SWOT分析，最后提出了提升吉安市“井冈蜜柚”区域品牌的相关策略。