沂蒙特色农产品区域公用品牌构建模式与提升策略探讨

摘要

Linyi city has created the “Linyi mode” of brand agriculture.This paper analyzed the current situation and exist-ent problems in the brand development of characteristic agricultural products in Yimeng area , summarized the experiences in the construction of regional public brands of characteristic agricultural products in Yimeng , and finally presented some corresponding countermeasures and suggestions on the upgrade of brand value .%临沂市创造了品牌农业的“临沂模式”，通过分析沂蒙特色农产品品牌发展的现状和存在问题，阐述了沂蒙特色农产品区域公用品牌构建的经验，最后对提升品牌价值提出了相应的对策建议。