基于Logistic回归的企业RFID采纳关键因素研究

摘要

以技术接受模型为基础，结合RFID的特征，建立了包含技术、组织和制度与外部环境三方面因素的企业RFID技术采纳模型，并对我国企业采纳RFID的情况展开实地调研。通过Logistic回归等实证研究方法，研究发现：我国目前企业RFID的应用水平还很低；有用性认知、易用性认知、客户对隐私的关注对我国企业是否采纳RFID产生了显著影响。%Based on the Technology Acceptance Model (TAM), and combined with the features of RFID, we establish a RFID adoption model which integrates three aspect factors: technology, organization, and institution and external environment. Moreover, we conduct an investigation on the conditions of RFID adoption of the Chinese enterprises. According to logistic re-gression and many other empirical research methods, this research shows that the application level of RFID at Chinese enter-prises is still very low. The perceived usefulness, perceived ease of use and the customers' privacy concerns has significant impacts on the Chinese enterprises' RFID adoption.