认知回报率 企业在业务中使用Facebook之类的社交媒体，应该考虑ROA（Return On Attention：认知回报率）而不是ROI（Return On Investment：投资回报率）。Attention（认知、注意）是形成品牌的起点。以Facebook为例，“动态消息（NewsFeed）是Facebook用户花费40％时间的画面，作为Attention起点拥有巨大影响力”。
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机译：Discussion of “Divergence vs. Decision P$$ P $$‐values: A Distinction Worth Making in Theory and Keeping in Practice?–?or, How Divergence P$$ P $$‐values Measure Evidence Even When Decision P$$ P $$‐values Do Not” by Sander Greenland
机译：Divergence versus decision P-values: A distinction worth making in theory and keeping in practice: Or, how divergence P-values measure evidence even when decision P-values do not
机译：Divergence versus decision P‐values: A distinction worth making in theory and keeping in practice: Or, how divergence P‐values measure evidence even when decision P‐values do not
