Microblogging the news: Who sets the agenda?

摘要

In recent years Microblogging has become a popular way to aggregate and disseminate content on the web. One of the most popular microblogging sites, reddit, will be the focus of this research. A content analysis of the website was performed to gather empirical data, examining a relationship between traditional mainstream media news and reddit. The goal of this study is to demonstrate reddit's agenda setting effects on mainstream media websites. Additionally, this research will probe into other factors in this relationship, such as the contributors to reddit and how mainstream media use reddit.