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Protecting capabilities in strategic alliances: The role of isolation.

机译:战略联盟中的保护能力:隔离的作用。

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摘要

Close cooperation with alliance partners can expose a firm's critical knowledge and capabilities to partner firms. This dissertation examines how firms isolate competitively sensitive knowledge to prevent its potential loss to alliance partners. Research questions include: (1) What are the critical dimensions of the perceived need for isolation, achieved isolation, and isolating mechanisms? (2) To what extent do strategic intents, ex ante competition, resource profiles, prior relationships and trust, and relative size influence the focal firm's perceived need for isolation in strategic alliances? (3) Is the realized isolation in a strategic alliance matched to the perceived need for isolation? These questions were examined using both qualitative and quantitative data.; While realized isolation was positively associated with the perceived need for isolation, the factors associated with the perceived need for isolation and with achieved isolation differed substantially. The perceived need for isolation was higher with lower trust, longer intended relationships, greater competitive overlap, and foreign partners. Higher achieved isolation, by contrast, increased when trust was lower, partners' learning intents were high, the focal firm was larger than its partner, the intended length of the relationship was longer, and the firm and its partner had engaged in prior alliances. Because the measures for trust and prior relationships are uncorrelated and because firms tend to achieve higher levels of isolation when they have had prior alliances with a partner, the results of this study suggest prior relationships may not always indicate higher trust.; Isolating mechanisms are structures, processes, and actions intended to prevent partners from observing and understanding a firm's critical capabilities. The most effective isolating mechanisms are those that: (1) identify knowledge and information needing protection; (2) educate firm personnel about what should and should not be shared with partners; and (3) wall off critical knowledge from partners. The least effective mechanisms are those that: (1) unduly restrict integration with a partner (e.g., limiting information flows to a gatekeeper) and (2) involve after-the-fact personnel actions (e.g., reporting contact with partner employees). Contractual clauses are most effective as educational tools rather than as tools to punish partners for violating agreements.
机译:与联盟合作伙伴的紧密合作可以将公司的关键知识和能力展示给合作伙伴。本文研究了企业如何隔离竞争敏感性知识,以防止其对联盟合作伙伴的潜在损失。研究问题包括:(1)感知到的隔离需求,实现的隔离和隔离机制的关键维度是什么? (2)战略意图,事前竞争,资源概况,先前的关系和信任以及相对规模在多大程度上影响了焦点公司在战略联盟中孤立的感知需求? (3)战略联盟中已实现的隔离与预期的隔离需求是否匹配?这些问题使用定性和定量数据进行了检验。尽管实现的隔离与感知的隔离需求正相关,但与感知的隔离需求和已实现的隔离相关的因素却大不相同。随着信任度的降低,预期关系的建立,竞争重叠的增加以及外国合作伙伴的出现,人们对孤立的需求更高。相比之下,当信任度​​较低,合作伙伴的学习意愿较高,合作伙伴公司的规模大于其合作伙伴,关系的预期长度更长,并且该公司及其合作伙伴已参与先前的联盟时,更高的实现的孤立性就会增加。因为信任和先前关系的度量是不相关的,并且由于公司与合伙人建立先前的联盟时往往会达到更高的隔离度,因此本研究的结果表明先前的关系可能并不总是表明较高的信任度。隔离机制是旨在防止合作伙伴观察和理解公司的关键能力的结构,过程和动作。最有效的隔离机制是:(1)识别需要保护的知识和信息; (2)教育公司人员应与合伙人共享的内容; (3)剥夺合作伙伴的关键知识。效果最差的机制是:(1)过度限制与合作伙伴的集成(例如,限制信息流向网守),以及(2)涉及事后的人员行动(例如,报告与合作伙伴员工的联系)。合同条款最有效的是作为教育工具,而不是作为惩罚违反协议的合作伙伴的工具。

著录项

  • 作者

    Norman, Patricia May.;

  • 作者单位

    The University of North Carolina at Chapel Hill.;

  • 授予单位 The University of North Carolina at Chapel Hill.;
  • 学科 Business Administration Management.; Business Administration General.
  • 学位 Ph.D.
  • 年度 1997
  • 页码 151 p.
  • 总页数 151
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;贸易经济;
  • 关键词

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