An exploration of the ways psychology and the four-component model can help create a multidimensional approach to public relations ethics research and instruction.

摘要

This study explores the implications of integrating psychological theories of moral development into an applied ethics program in public relations. Specifically, it examines how the Four-Component Model (FCM) of moral functioning may be used to create a multi-dimensional approach to public relations ethics research and instruction. To do so, the Defining Issues Test (DIT) was administered at three California universities to a total of 343 students, 130 of which were public relations majors, to assess moral reasoning (Component Two in the FCM). The public relations students were also asked to complete a questionnaire designed to test their sensitivity to industry specific dilemmas. Additionally, 21 follow-up interviews (seven at each university) were conducted to gather preliminary data on public relations students in the FCM's three other areas of moral functioning: moral sensitivity, moral motivation, and moral character. The results of the study were used to suggest briefly how moral development theories and the FCM could be employed in public relations ethics curricula and in professional practice.