声明
Chapter One Introduction
1.1 The Background of the Study
1.2 The Significance of the Study
1.3 Research Questions
1.4 Research Methods
1.5 The Structure of the Thesis
Chapter Two Literature Review
2.1 Previous Studies of Discourse
2.2 Previous Studies on Official Website Introduction Discourse
2.3 Previous Studies on Image Construction
2.4 Previous Studies on Educational Institutions’ Image Construction
2.5 Reflection
Chapter Three Theoretical Framework and Key Concepts
3.1 Theoretical Framework
3.1.1 Discourse-historical Approach
3.1.2 Systemic Functional Grammar
3.2 Key Concepts
3.2.1 Discursive Strategies
3.2.2 Transitivity
3.2.3 Mood
3.3 Summary
Chapter Four Data Analysis
4.1 Introduction of the Research Data
4.2 Discursive Strategies
4.2.1 Nomination
4.2.2 Predication
4.2.3 Argumentation
4.2.4 Intensification
4.3 Systemic Functional Grammar Analysis
4.3.1 Mood
4.3.2 Transitivity
4.4 Discussion
4.4.1 Discussion on Discursive Strategies
4.4.2 Discussion on Systemic Functional Grammar
Chapter Five Conclusion
5.1 Findings
5.2 Contributions
5.3 Limitations
参考文献
发表论文及参加科研情况说明
Appendix
致谢
天津商业大学;
