肯尼亚小额信贷机构所采用的竞争策略研究

目录

声明

ABSTRACT

摘要

Catalogue

CHAPTER 1：INTRODUCTION

1．1 Introduction and background

1．1．1 Competitive Strategies

1．1．2 Micro-finance Institutions(MFI’s)in Kenya

1．2 Problem Statement

1．3Research Objective

1．4 Significance of the Study

2．1 Introduction

2．2 Cost Leadership strategy

2．2．1 Product Leadership

2．2．2 Pricing

2．2．3 Cost Reduction

2．2．4 Transection Cost

2．3Differentiation Strategies

2．3．1 Product Diferentiation

2．3．2 Market Differentiation

2．3．3 Service Differentiation

2．3．4 Personal Differentiation

2．4 Focus Strategies

2．4．1 Customers Focus Strategies

2．4．2 Product Focus Strategies

2．4．3 Geographical Focus Strategy

2．4．4 Niche Strategies

2．5 Hypothesis

2．5．2 H2：Differentiation Strategies and Competitive Advantage

2．5．3 H3：Focus Strategy and Competitive Advantage

CHAPTER3：RESEARCHMETHODOLOGY

3．1 Introduction

3．2 Study Design

3．3 Population

3．4 Sampling and Sampling Technique

3．5 Data Collection Method

3．6 Measures

3．7 Data Analysis

CHAPTER 4：RESULTS ANALYSIS ANDDISCUSSION

4．2Results Analysis

4．2．1 Descriptive Statistics

4．2．2 Regression Analysis

4．3 Discussion

4．3．2 Impact of Differentiation on the Competitiveness of MIF’s in Kenya

4．3．3 Impact of Focus Strategy on the Competitiveness of MIF’s in Kenya

CHAPTER 5：CONCLUSION AND LIMITATION AND SUMMARY

5．1 Conclusion

5．2 Limitations and Future research indications

5．3 Summary

References

Appendix

Acknowledgement