声明
1.1 Research Background
1.2 Problem Statement
1.3 Research Aim and Objectives
1.4 Research Questions
1.5 Significance of Study
1.6 Innovativeness of Research
1.7 Technical Route
1.8 Research Method
1.9 Research Content
CHAPTER TWO: THEORETICAL FOUNDATION AND LITERATURE REVIEW
2.1 Concepts and Definition
Business –to- Business (B2B)
E-commerce
Online Business Value
Small and Medium Scale Enterprises (SME’s)
Information Communication Technology
Innovation Diffusion
Technology Adoption
Technology-Organisation-Environment
Structural Equation Models
2.2 Theoretical Foundations
2.2.1 Innovation Diffusion Model
2.2.2 Technology Acceptance Model (TAM)
2.2.3 The Unified Theory of Acceptance and Use of Technology
2.2.4 Mechanism Design Theory
2.2.5 Reputation Theory
2.2.6 System Trust Theory
2.3 LITERATURE REVIEW
2.3.1 Factors Affecting E-commerce Adoption in SMEs
2.3.2 Empirical Studies on B2B E-commerce Adoption
2.3.3 Empirical Studies on E-commerce Adoption
2.3.4 Improving E-commerce Adoption Process among SMEs
2.3.5 Summary of Literature
CHAPTER THREE: HYPOTHESIS DEVELOPMENT AND CONCEPTUAL FRAMEWORK
3.1 Overview of Framework
3.1.1 Technological Context
3.1.2 Organizational Context
3.1.3 Environmental Context
3.1.4 Online Business Value
3.2 Hypotheses Development
3.2.1 Technology, Online Business Value and E-commerce Adoption
3.2.2 Organization, Online Business Value and E-commerce Adoption
3.2.3 Environment, Online Business Value and E-commerce Adoption
3.2.4 Moderating Effect of Size, Industry and Facilitating Conditions
CHAPTER FOUR: RESEARCH METHODOLOGY
4.1 Profile of Study Area
4.2 Research Philosophy
4.3 Research Approach: Inductive/Deductive
4.4 Instrument Design and Reliability
4.5 Sampling and Data Collection
4.6 Structural Equation
4.7 Test of Mediating Relationship of Online Business Value
4.8 Test of Moderating Effect
4.9 Preliminary Analysis
CHAPTER FIVE: INFLUENCE OF TECHNOLOGICAL FACTORS ON ONLINE BUSINESS VALUE AND E-COMMERCE ADOPTION
5.1 Hypotheses
5.2 Methodology
5.3 Goodness of Fit
5.4 Empirical Analysis
5.5 Summary of Findings
CHAPTER SIX: INFLUENCE OF ORGANISATIONAL FACTORS ON ONLINE BUSINESS VALUE AND E-COMMERCE ADOPTION
6.1 Methodology
6.2 Descriptive Statistics
6.3 Analysis of Results
6.4 Summary of Findings
CHAPTER SEVEN: INFLUENCE OF ENVIRONMENTAL FACTORS ON ONLINE BUSINESS VALUE AND E-COMMERCE ADOPTION
7.1 Framework and Hypothesis of Environmental Factors
7.2 Methodology
7.2.1 Testing the Significance of the Canonical Correlation Coefficient
7.3 Exploratory Factor Analysis and Reliability
7.3.1 Multivariate Test of Significance for Composite Value of Environmental Factors
7.3.2 Eigen Values and Canonical Correlations for the Relationship between Environmental Factors and Online Business Value
7.3.3 Dimension Reduction Analysis for the Relationship between Environmental Factors and Online Business Value
7.3.4 Relationship between Environmental Factors, Online Business and E-commerce Adoption
7.4 Summary of Findings
CHAPTER EIGHT: MODERATING EFFECT OF SIZE, INDUSTRY AND FACILITATING CONDITIONS
8.1 Hypotheses
8.2 Methodology
8.3 Empirical Analysis
8.4 Summary of Findings
CHAPTER NINE: DISCUSSIONS AND CONCLUSIONS
9.1 Conclusions
9.2 Discussions
9.2.1 Technological Barriers to E-commerce Adoption
9.2.2 Organisational Barriers to E-commerce Adoption
9.2.3 Environmental Barriers to E-commerce Adoption
9.2.4 Moderating Influences on Technology Adoption
9.3 Recommendations
9.4 Limitations
9.5 Future Research
参考文献
ACADEMIC ACHIEVEMENTS
SAMPLE QUESTIONNAIRE
江苏大学;
