声明
致谢
Chapter 1 Introduction
1.1 Need for the study
1.2 Structure of the thesis
Chapter 2 Literature Review
2.1 Theoretical bases of the study
2.1.1 Face, facework, and the East-West debate
2.1.2 Speech act
2.1.3 Cultural dimensions
2.2 Glocalization
2.3 Twitter and Weibo
2.4 Studies on corporate social media communication
2.5 Online relationship cultivation
Chapter 3 Research Methodology
3.1 Data collection
3.2 Coding scheme and procedure
3.3 Research method
Chapter 4 Results and Discussion
4.1 Description of statistic results
1.6 1.333 1.366 -2.617**
4.2 Acts of promoting corporate assets
4.2.1 Disclosing corporate information
4.2.2 Promoting products and campaigns
4.3 Acts of constructing interpersonal relationships
4.3.1 Greetings
4.3.2 Directing
4.3.3 Expressing
4.3.4 Sharing
4.3.5 Retweeting
4.4 Discussion
Chapter 5 Conclusion
5.1 Major findings
5.2 Theoretical and managerial implications
5.3 Limitations of the present research
参考文献
个人简历 在读期间发表的学术论文与研究成果
对外经济贸易大学;
