Unveiling the Power of Supplementary Reviews:Three Essays on Mechanisms,Characteristics,and Motivations of Online Reviews

目录

声明

摘要

Abstract

Contents

List of Figures

List of Tables

1．Introduction

1．1．Research Background

1．2．Research Objectives and Main Research Questions

1．3．Theoretical Contributions

1．4．Scope of Research

1．5．Organization of the Dissertation

2．Review of Key Literature

2．1．Problem of Online Reviews：Reviews Manipulation

2．2．Supplementary Reviews

2．3．Consistent and Inconsistent Reviews

2．4．Seller Response

2．5．Motivations to Post Online Reviews

2．6．Theoretical Background

2．6．1．Heuristic-systematic model：A dual process model

2．6．2．Cue-consistency theory

2．7．Conclusion

3． Essay 1：How to Increase Purchase Intention across Consistent and Inconsistent Supplementary Reviews

3．1．Introduction

3．2．Theory and Conceptual Framework

3．3． Review of Key Literature and Development of Hypotheses

3．3．1．Ambivalence-confidence Model of Inconsistent and Consistent Reviews

3．3．2．Moderating Effect of Truthfulness of Online Reviews

3．3．3．Moderating Effect of Seller Response

3．4．Research Methodology

3．5．Pilot study：Testing the Differential Effect of Consistency and Inconsistency of Online Reviews

3．6．Study 1：Testing Ambivalence-confidence Model of Inconsistent and Consistent Reviews

3．6．1．Effect of Inconsistent Reviews on Intention through Ambivalence

3．6．2．Effect of Consistent Reviews on the Intention to Buy Through Confidence

3．6．3．Moderating Effect of Truthfialness of Online Reviews

3．7．Study 2：Testing Reducing Ambivalence (or Increasing Intention) through the Seller Responses to Supplementary Reviews

3．8．General Discussion

3．9．Limitations and Future Research

3．10．Conclusion

4． Essay 2：The Influence of Consistent and Inconsistent Reviews with Seller Response on Consumer Decision Making：The Contingent Effect of Reviews Usefulness，Skepticism，and Truthfulness

4．1．Introduction

4．1．1．Research Questions

4．1．2．Contributions

4．2．Review of Key Literature，Development of Hypotheses，and Conceptual Framework

4．2．1．Online Reviews witll Seller Response

4．2．2．The Contingent Effect of Reviews Usefulness，Reviews Skepticism，and Reviews Non-truthfulness on Online Reviews with Seller Responses and Intention to Buy

4．3．Research Methodology

4．4．Pilot Study：Testing the Effect of Supplementary Reviews on Intention to Buy

4．5．Study 1：Testing the Effect of Supplementary Reviews with Seller Response

4．6．Study 2：Testing the Moderating Effect of Reviews Usefulness，Skepticism，and Global Perception of Review Non-Truthfulness

4．6．1．Moderating Effect of Reviews Usefulness

4．6．2．Moderating Effect of Reviews Skepticism

4．6．3．Moderating Effect ofNon-truthfulness of overall Online Reviews

4．7．General Discussion

5．Essay 3：Motivations to Provide Primary and Supplementary Reviews

5．1．Introduction

5．1．1．Research Questions

5．1．2．Contributions

5．2．Review of Key Literature

5．3．Methodology

5．4．Analysis and Findings

5．4．1．Motivations to Write Primary Reviews

5．4．2．Motivations to Write Supplementary Reviews

5．5．Linking Motivations to Literature

5．5．1 Altruism

5．5．2 Emotional Regulation

5．5．3 Economic Incentives

5．6．Conclusion

6．General Discussion

6．1．Limitations and future research

6．2．Practical implications

References

Appendix