声明
ACKNOWLEDGEMENTS
摘要
ABSTRACT
CONTENTS
List of Tables
List of Figures
List of Illustrations
Chapter One INTRODUCTION
1．1 The Status Quo of Beijing Tourism
1．2 Need for the Present Study
1．3 Organization of the Thesis
Chapter Two LITERATURE REVIEW
2．1 Tourism and the Internet
2．2 Tourism Marketing and Social Media
2．2．1 Tourism Marketing
2．2．2 Social Media in Tourism Marketing
2．3 Interactive Discourse Analysis
2．4 Multimodal Discourse Analysis
2．5 Summary of the Literature and Significance of the Present Study
Chapter Three ANALYTIC FRAMEWORK AND RESEARCH METHODOLOGIES
3．1 Research Aim and Research Questions
3．2 Analytic Framework
3．3 Research Methods
3．4 Sampling Rationale
3．4．1 Rationale for Choosing Facebook
3．4．2 Rationale for Choosing Beijing DMO
3．5 Data Collection
Chapter Four INTERACTIVE DISCOURSE ANALYSIS
4．1 Macro Level：Speech Functions
4．1．1 Demand Information
4．1．2 Offer Information
4．1．3 Demand Goods-and-Services and Offer Goods-and-Services
4．2 Micro Level：Linguistic Strategies
Chapter Five MULTIMODAL DISCOURSE ANALYSIS
5．1 Pictures in Top Five Posts
5．2 The Promotional Video：“The Great Wall Hero”
Chapter Six CONCLUSIONS AND DISCUSSIONS
6．1 Major Findings
6．2 Limitations of the Study and Suggestions for Future Research
6．3 Implications for Future Studies
6．3．1 Implications to Research
6．3．2 Implications to Practice
REFERENCES
个人简历
对外经济贸易大学;
