Chapter One Introduction
1.1 Research Background
1.2 Research Significance
1.3 Research Questions and Methods
1.4 Organization of the Paper
Chapter Two Literature Review
2.1 Previous Studies of Cosmetics Advertisements
2.1.1 Studies of Cosmetics Advertisements in China
2.1.2 Studies of Cosmetics Advertisements Outside China
2.2 Advertising and Cosmetics Advertisements
2.3 Overview of Cross-cultural Communication
2.4 Summary
Chapter Three Theoretical Framework
3.1 Hofstede’s Cultural Dimensions
3.1.1 Collectivism and Individualism
3.1.2 Power Distance
3.1.3 Uncertainty Avoidance
3.2 Kluckhohn and Strodtbeck’s Value Orientations
3.3 Hall’s Cultural Context Theory
3.4 Adaptation Theory
Chapter Four Comparison and Analysis of Cosmetics Advertisements
4.1 Collectivism and Individualism
4.2 High-power distance and Low-power distance
4.3 Low Uncertainty Avoidance vs High Uncertainty Avoidance
4.4 Past-time Orientation vs Future-time Orientation
4.5 High-context vs Low-context
4.6 Summery
Chapter Five Main Factors of Cultural Differences and Similarities
5.1 Traditional Cultural Values
5.2 Social Factors
Chapter Six Conclusion
6.1 Major Findings
6.2 Limitations
6.3 Suggestions for Further Research
参考文献
发表论文及参加科研情况说明
Appendix
致谢
