文摘
英文文摘
声明
致谢
PREFACE
1 Introduction
1.1 Background
1.2 Purpose of thesis and research questions
1.3 Outline of thesis
2 Literature review
2.1 Strategic Management Concepts
2.1.1 Levels of corporate strategy
2.1.2 Three generic strategies
2.2 Business environment analytical tools
2.2.1 PEST analysis
2.2.2 Five competitive forces model
2.2.3 SWOT Analysis
2.2.4 Value chain analysis model
3 External and internaI environment analysis
3.1 ExternaI environment analysis
3.1.1 Opportunities
3.1.2 Threats
3.1.3 Task Environment(5 Forces)
3.1.4 Summary of Factors(List in EFAS TABLE)
3.2 Internal environment analysis
3.2.1 Strengths
3.2.2 Weaknesses
3.2.3 Summary of Internal Factor(IFAS TABLE)
4 Crafting strategies
4.1 Establishment of corporate mission and objectives
4.2 Crafting corporate strategies
4.3 Crafting competitive(business)strategies
4.4 Crafting functionaI strategies
5 Strategy implementations
5.1 Organizational Structure
5.2 Designer cultivation
5.3 People and rewards adjustment
5.4 Strategic leadership
5.5 Culture cultivation
6 Conclusions and implications
6.1 Conclusions
6.2 Implications
References
作者简历