英文文摘
Acknowledgement
1 Brief Introduction
1.1 Company - Alcatel
1.2 Group - ReNA
1.3 Project
2 Project Background Introduction
2.1 The Evolution of M-Home Idea
2.2 Why Stage M-Home Project in the Experience Layer
2.3 Designing Experiences
2.4 ReNA Targeted Experience Realms
2.5 Example Experiences in ReNA
2.6 Interactive TV Experience
3 Interactive TV with Community and Communication Support
3.1 Why TV as Platform
3.2 What is Interactive TV
3.3 Status of the Interactive TV Market
3.4 Stretching Interactive TV with Community and Communication Support
3.5 How to Make this Work
4 Application One - Story-telling
4.1 Short Description
4.2 Story Description
4.3 Development Tools
4.4 Use-case Chart
4.5 High Level Design
4.6 User Interface and Functions
4.7 Implementation
4.8 Problems and Solutions
4.9 Future Insights and Conclusion
5 Application Two - AmigoTV
5.1 Short Description
5.2 Story Description
5.3 Use-case Chart
5.4 High Level Design
5.5 User Interface and Functions
5.6 Implementation
5.7 Problems and Solutions
5.8 Future Insights and Conclusion
6 MHP Feasibility Study and Demo Implementing
6.1 ITV Middleware
6.2 What is MHP
6.3 MHP Feasibility Study
6.4 Demo Implementing - BetTV(1)
6.4 Demo Implementing - BetTV(2)
6.5 Conclusion
7 What We Learn
7.1 The Way to Manage an Efficient Team Development
7.2 The Way to Choose the Right Platform and Technology
7.3 The Way to Understand not Just Implement
7.4 The Way to Combine Real Marketing Factors
附图
8 Final Conclusion
Reference
浙江工业大学;