声明
致谢
1. Introduction
1.1 Significance of the Research
1.2 Statement of the Problem
1.3 Objectives of the Research
1.4 Research Methodology
2. Literature Review
2.1 Research of the effects of Online Marketing
2.2 Research of Interaction between Online and Offline Marketing
2.3 Research of Online Marketing Strategies
3. Current Online Marketing Situation in Ukraine
3.1 Theoretical analysis about online marketing strategies
3.2 Development of Online Marketing in Ukraine
3.3 Main perspectives of Online Marketing in Ukraine
4. Analysis of Online Marketing strategies of Rozetka Company
4.1Introduction of Rozetka Company
4.2 Investigation about Rozetka’s online marketing strategies
4.2.1 Interesting Content of Rozetka Company Attract Customers
4.2.2 Rozetka brings attention to all stages of making a purchasing decision
4.2.3The content of Rozetka increased the search traffic by 2 times
4.2.4Questionnaire survey about Rozetka’s onlinestrategies
4.3 Analysis of the problems in online marketing strategies of Rozetka Company
4.3.1 The quality of produced content by Rozetka Company
4.3.2Inconvenience and low efficiency of offline store of Rozetka
4.3.3 Lack of awareness of products and services by Rozetka Company
4.3.4 The need of customer service improvement of Rozetka Company
5. Suggestions on the solutions based on the investigation
5.1 Improvement of content focus of Rozetka company
5.2 Improvement of the offline stores of Rozetka company
5.3 To raise awareness of the products and services of Rozetka company
5.4 To raise Rozetka customers’ satisfaction by resolving as many issues as possible
Chapter6. Summary
参考文献
Appendix
Survey Questionnaire
