封面
声明
Dedication
中文摘要
英文摘要
目录
Chapter One Executive Overview
1.1 Statement of purpose
1.2 The problem and solution
1.3 The Business Model
Chapter Two Business Descriptions
2.1 General Description of the Business
2.2 The Employment opportunities in Romania and possibilities for Entrepreneurship
2.3 SWOT Analysis
2.4 Accessories–Offline Products
2.5 Online Guide Platform
2.6 Product Scope
2.7 The Business Process
2.8 Differentiation Strategy
Chapter Three Industry Analysis
3.1 Buyers \(Customers\)
3.2 Potential Entrants
3.3 Suppliers
3.4 Substitutes
3.5 Industry Competitors \(Rivalry among existing firms\)
Chapter Four Marketing Plan
4.1 Target Market and Customers
4.2 Product Strategy
4.3 Pricing Strategy
4.4 Channels of Distribution and Supply-Chain Strategy
4.5 Promotion and Advertising Strategy
4.6 Sales Strategy and Forecast
Chapter Five Operations Plan
5.1 Business License
5.2 Business Location and Staff
5.3 Business Operations and Support Service
Chapter Six Management
6.1 Board of Directors \(Governance\)
6.2 Management Team
6.3 Governance and Organizational Structure
Chapter Seven Financials and Risks
7.1 Capital Requirements
7.2 Financial Statements
7.3 Financial Risk
7.4 Operational and Management Risk
Chapter Eight Growth Prospects and Exit Options
8.1 Growth Prospects
8.2 Exit Options
Chapter Nine Conclusion
参考文献
Appendix I
Appendix II
Appendix III
Appendix IV
Appendix V
Appendix VI
