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Exploring Chinese User Adoption of Mobile Banking

机译:探索中国用户对手机银行的采用

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摘要

With the development of mobile technology, the number of people using mobile devices has increased greatly in China. While many reports indicate that mobile banking service has been applied in China, little is known about how people perceived this service. This study applies TAM(Technology Acceptance Model) and trust to examine the factors that influence the adoption of mobile banking in China. The proposed model was empirically evaluated by using survey data collected from 209 users concerning their perceptions of mobile banking. The findings indicate that TAM can predict consumer intention to use mobile banking. Specifically, trust-based construct, perceived credibility, has significant effect on user's attitude to ward mobile banking. The results may provide further insights into mobile banking strategies.
机译:随着移动技术的发展,中国使用移动设备的人数大大增加。尽管许多报告表明,移动银行服务已在中国应用,但人们对这种服务的了解却很少。本研究采用技术接受模型(TAM)和信任度来研究影响中国手机银行采用的因素。通过使用从209位用户收集的关于他们对移动银行的看法的调查数据,对所提议的模型进行了经验评估。研究结果表明,TAM可以预测消费者使用移动银行的意愿。具体而言,基于信任的构造,可感知的信誉对用户对病房移动银行的态度有重要影响。结果可能会提供有关移动银行策略的进一步见解。

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