Analysis of Trust Issue in C2C E-Commerce Based on Evolutionary Game Theory

摘要

With regard to shortcomings in existent researches on trust issue in C2C e-Commerce, this paper provides a new model based on evolutionary game theory. Furthermore, we also discuss the mechanism of trust diffusion among online dealers through setting up a specific space distribution of traders. The results we find explain dynamically the essence of trust in sustainable development of C2C e-Commerce.