A scenario is presented of the Brazilian market for detergents and its trends for the next years by means of some product categories. This presentation will focus on conumer products as well as on the demand for raw materials. First is presented a view of the social and political changes that have occurred in the country and that had a very significant effect on the market development. Next follows a discussion of the spepecific impact of these changes on the market for detergent and on the surfactant industry. In order to evaluate the trends, four product categories were analyzed: powder detergents, softeners, liquid detergents, and multipurpose products.
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