Innovation or Imitation：A Comparative Study on Common Behavior of Brazilian Entrepreneurs

摘要

This paper aims to discuss if innovation is one of the characteristics of Brazilian ntrepreneurs. To do so. It presents initially different concepts throughout time related to entrepreneurship and innovation. Then it discusses imitation as a kind of entrepreneurship action from many uthors’point of view so it becomes possible，afterwards，to present challenges for entrepreneurs in Brazil. It shows figures related to new businesses，their importance for the economy in this country.and after that presents some data related to innovation in the industry. This last observation has the objective to confront the profile of the most common behavior in Brazilian industry. Thru data collection it is possible to demonstrate that Brazilian entrepreneurs are，in most cases，in an imitation process of existing businesses，with a very poor innovative profile. These conclusions allow discussing entxepreneurship concepts presented.Mostly they tend to characterize the Brazilian entrepreneur as someone who is very creative，but poorly innovative.