Breaking the Habit… Life beyond the CFL for Efficiency Programs

摘要

Programs promoting screw-based compact fluorescent lamps (CFLs) account for a largernpercentage (above 60%) of electricity efficiency savings claimed annually by some of the mostrnestablished program providers. Comparatively, lighting accounts for only approximately 10-rn12% of the average residential household’s electricity consumption.rnOver the last 20 plus years, through the partnership of manufacturers, retailers andrnprogram sponsors, the lighting sector has experienced significant cost reductions, improvedrnquality and increased availability of CFL products. This success has only strengthened the costeffectivenessrnand attractiveness of CFL promotions for programs. The Energy Independence andrnSecurity Act of 2007 set the stage for taking this plum away from programs, as most residentialrnlight bulbs will now be required to be nearly 30% more efficient. The EISA requirements havernfueled discussions around market transformation across the country and have raised questionsrnabout the continued support of the standard CFL through efficiency programs.rnAs programs wrestle with this potentially major impact to program savings while stillrnachieving aggressive state goals for load and green house gas emissions reductions, thernidentification of new technologies and increase in market penetration of others takes on a newrnlevel of urgency.rnBoth New Jersey and Vermont have engaged in long term strategy mapping for theirrnrespective state efficiency programs and have identified significant opportunities in high growthrnareas, like consumer electronics. Programs can not address this industry with a simple customerrnrebate or educational tools, but rather requires a high-level of cooperation between programs,rnmanufacturers and retailers, necessary to transform a market. Learning from the success of ourrnupstream engagement with the CFL market, programs are retooling to approach these newrnhurdles with a combination of old and new tactics.rnThis paper will take a close look at these obstacles and opportunities and review one ofrnthe strategies identified for the long-term success of efficiency programs in New Jersey andrnVermont.