A Study of Sale Service Innovation for Retail Stores Based on Service Science Theory

摘要

The paper studies retail stores sale service of the fast consumer goods manufacturers by adopting service science theory and service innovation theory. There is still room for improvement, to meet the requirement of the development of service science, in such aspects of retail stores sale service as service system construction, file management, ancillary sales system, logistic service and sales staff. However, retail stores sales and service innovation in the implementation phase are still faced with such challenges as the low informatization level, lack of professionals, and backwardness in ideology. How to deal with those challenges is an important issue for the future development of retail stores sale service.