Study on the Influence of Service to the Retailing Store Image -Based on the Theory of Halo Effect

摘要

Retailers always use certain service methods to enhance the influence of the store image.Taking the theory of Halo Effect as the bases,taking department as study sample and taking ANOVA as analysis method,this paper discusses whether service can enhance the store image.It shows that service elements influence the department store image significantly and then helps the customers to come to the formation of the store image.