1. Print providers and print purchasers collaborate on selection of paper gradesrn2. Paper price was not a leading factor (Digital paper is a differentiated product)rn3. Marketing and Promotional Materials strong revenue generatorrn3.1 Outlooked revenue increase for Direct Mall and Transactional and Business Communicationsrn3.2 Manuals and Documents, and Quick Printing outlooked to generate less revenuern4. Grade availability more important than appearance-related factorsrn5. Difference in brand value is not clear to the majority of purchasersrn6. Runnability and Print Quality have most importance in grade selectionrn7. The leading characteristics:rn7.1 toner/ink adhesion, uniformity, accurate sheet dimensions, dimensional stability, moisture level, and surface finish.
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