On Soft Power of Sports Culture in Colleges and Universities

摘要

Soft power of sports culture in colleges and universities is an important part of the construction of cultural construction in colleges and universities of our country,which is of great practical significance to the improvement of the comprehensive power of colleges and universities.With documentation method and logical analysis method,this paper systematically elaborates the connotation and composition system of soft power of sports culture in colleges and universities and analyses therelationship between soft power and hard power,traditional sports culture,modern sports culture,and core socialist values and then discusses the methods and means in improving the soft power of sports culture in colleges and universities.