Aspects of Data Quality That Cause Impact on Business Intelligence Systems

摘要

Considered the subject that gives visibility to data governance, "data quality" integrates the portfolio of information governance disciplines prescribed by the strategic planning of information technology of the Sicoob and, in this sense, many resulting actions have been initiated, including the qualification of the data for the business intelligence (BI). This paper presents the activities of planning data quality actions needed to the analytical environment. It also presents a list of problems identified in the customer registration form and how this can affect the financial institutions in generating managerial reports, in the customer relationship and marketing campaigns, in the offer of products, among others.