Hangzhou Textile Tourism Products Design: from the perspective of cultural creative industry

摘要

The third wave of industry which is characterized by the high-tech information has gradually become mature.Cultural Innovation Industry gradually emerges regarded as the fourth wave of economic power.The construction of tourism culture and Cultural Innovative Industry are connected by culture; sharing the same cultural essence.This paper analyzes the shortcomings of the current textile tourism products in Hangzhou; discusses how to develop the textile tourism products taking into account the concept of Cultural Innovation Industry.At last,with the new concept as guidance,the paper makes a case study of tourism product development on the Three Pools Mirroring scenic area based on the tourism culture in Hangzhou.