The Role of Product Champion in Radical Innovation:by SMEs Perspective

摘要

Product champion is a decisive factor in enterprise's creative performance;while domestic study in this area is comparatively deficient.This paper is based on the analysis of overseas study and reaches a conclusion from the definition,type,feature,responsibilities,merits and demerits of the product champion as well as its impact on enterprise's creation.Besides,a chart concerning different product champions in the research period of new product is given to indicate the deficiencies in domestic research and future direction.