Research on system designing and models developing of an enterprise marketing decision simulation system under rival environment

摘要

Upon it appears, the technique of simulation reveals givorous, for it can be used to simulate the real activities in lots of fields associating with human being's life and production at lower cost and risk. This paper presents some research on studying and developing an enterprise marketing decision system with the technique of simulation. The rewsearch focuses on the designing ideas and developing models of the system. We expect the work can attract a little attention to put some results of the research into practical use.