A Survey of Stickiness of Agriculture Knowledge Acquisition in China

摘要

The concept of stickiness in this study was borrowed from information research literature, which indicated the complex and difficulties in all process of knowledge transfer that including knowledge acquisition. To reveal the stickiness of agriculture knowledge acquisition in China, a survey was conducted of agriculture related websites in China. Firstly, an intensive literature review was done for collecting attributes closely associated with agriculture knowledge and its acquisition process. Secondly, these attributes were categorized and transformed into questionnaire and surveyed in 14 provinces in China. Thirdly, the data were tested with principal component analysis methods. As results, this study concluded that four factors that may affect the stickiness of agriculture knowledge, namely, difficulty, special tacitness, available explicitness, and proven knowledge; five factors that may affect stickiness of agriculture experts. They include attitudes, professional, expression capability, teamwork, and protectiveness; and five factors that may affect stickiness of agriculture institutions, attitudes, service orientation, distance, protectiveness, and professional. In conclusion, it was suggested that the three groups of principal factors can be used to guide the planning and assessment of ICT-based knowledge projects in rural areas. The study also highlighted a new area for ICT-based information and knowledge transfer research.