Electronic Commerce: A Resource-Based View

摘要

Management needs to know the benefits that electronicrncommerce can provide and the resources needed to makernits e-commerce applications successful. A resource-basedrnview can help it do so. Human resources, businessrnresources, and information technology resources willrnserve as independent variables in this study of thernapplication of the resource-based view to e-commerce.rnFirm performance will serve as dependent variable.rnSupport for the view can help managers make decisionsrnabout the resources needed in their organizations for thernsuccessful application of e-commerce.