A Probe into Modernization and Localization of Television Relay for Beijing Olympic Games

摘要

The 2008 Olympic Games will be held in Beijing. Driven by it, the television relay for Olympic Games will be expected to reach a more global and more localized stage in China. Therefore, China's TV media should focus on innovative thinking, strengthen international cooperation, give full play to the existing television resources reasonably, enhance the renewal of the way in television relay, and do meticulous planning, so as to successfully complete broadcast task for the 2008 Olympic Games and the systematical analysis for the theory of Sport Competition Affair Television Relay as well as realize the win-win situation in the sports industry and the television industry.