A Research on the Entrepreneurial Opportunity Identification Based on the AHP-TOPSIS Method

摘要

Entrepreneurial opportunity is the core of entrepreneurship research, entrepreneurial opportunity identification has decisive influence to entrepreneurship success. After the literature review, the paper propose the entrepreneurial opportunity identification index system from five perspectives, including innovation and growth, financial return, investment return, internal factors and customer, and implement case study by the method of AHP-TOPSIS. The research shows that the AHP-TOPSIS method can better identify business opportunities.