Research on design strategy of experience marketing in shared economy

摘要

Experiential marketing model has become a key factor of enterprise competition in recent years. The paper aims to research the design strategy of experience marketing under shared economy. Through the literature review, case analysis, induction and other research methods to share the economic background of the experience of marketing strategies for analysis, examples and induction, which summed up in the context of shared economy under the experience marketing of innovative design strategy. To the customer as the object, it can be summarized as four elements: provide, product, scenario and service feedback. Through the four elements of the strategic planning, it can effectively improve the customer's sense of experience so as to promote customer use of the product.