SUBJECTIVE QUALITY AND IT'S RELATIONSHIP WITH PRICE

摘要

It is one of the subjects of this article to construct the theory on subjective quality, which isrncontributed by quality theory, psychology and economics together. Then based on the traditional Utilityrntheory, it is proposed both the Subjective quality and quantity make contribution to the utility, thereforerna basic framework of the Relationship between the Subjective quality and price (RBSQP) is set up andrnThe result that there exist three types of PBSQP for a kind of goods in the same period: monopoly, K'rnequilibrium and pure competition is discovered.