The application of customer loyalty management methods to the management of innovative project

摘要

In the current economic conditions, the usage of modern methods in innovation project management is a driving force of innovation system development. One of the key positions in the innovation project management is commercialization of research and development results. The commercialization of research and development results is strongly linked to the marketing of innovations. The main aspect of innovative marketing is customer loyalty maintaining. The aim of the article is to consider and analyse the possibility of application the methods of customer loyalty management to the area of innovative project management, to consider and suggest the software products that allows solving the problem of managing customer loyalty for innovative projects using the comparative analysis method and method of expert assessment.