A study on the narrative benefit of video, voice, and text used in digital media

摘要

The narrative messages of digital media are delivered to the audience through “video,” “voice,” “text,” and other materials. In this article, two issues for the three materials-“video,” “voice,” and “text”- are explored by two experimental methods respectively; two experimental data can also be mutually compared to clarify experimental results. In the first part, the strength comparison of narrative benefits of three materials used in digital media is explored. In the second part, whether there are interaction and associated benefits between each other when the three materials are used in narrative is studied. It is the real benefits of the digital narrative in different materials reacting in the audience are researched, thus providing the feedback the focus points of giving correct determination and selection in creating related digital audio and video works.