The Innovation of Marketing Theory and Practice Under Data Wisdom

摘要

The value of intelligence service is on the rise, for a long time, domestic tendency of informatization thought is make full use of the information resources in the form of data resources, always talking about making development and utilization of information resources (mostly data resources) as the core of informatization.This tendency understanding of informatization is too narrow.The application mode of improving the efficiency by providing data and improving decision is just one aspect of informatization.Informatization has many applications alternating people without the decision of the people, more benefits of the computer application are realized in replacing and improving basic-level operation.Before the enterprises establishing marketing database, they should have the overall planning at the first, then establish marketing database in a planned and step-by-step way, in order to obtain the desired effect, otherwise they will waste manpower, material resources and time.This paper mainly discusses the innovation of marketing theory and practice under data wisdom.