Maintaining Creative Integrity While Implementing Successful University Branding

摘要

In this paper, I describe the process the Office of Information Technology (OIT) followed in creating our Computing @ newsletter and other print materials while meeting our university branding requirements. I also describe our methodology for teaching these same processes to members of our faculty, staff, and graduate departments. It is not my intention to provide a word for word example of my presentation. Since the materials I will be referencing are all available online, it seems unnecessary to reproduce them in their entirety here. I will go into each section in greater detail as I speak about our specific experiences in regards to these topics.