A Study on the Customer Resource Integration Based on tie Core Competence In Logistics Enterprises

摘要

This paper analyzes the importance of customer resource integration (CRI) in logistics enterprises. It is necessary to execute CRI for most of Chinese logistics enterprises. It is believed that the key to get more efficacy and effect for CRI is to be based on the core competence of logistics enterprise. The detailed process of CRI is offered in this paper. Firstly, it identifies the core competence of logistics enterprise and makes market segmentation in customers. Secondly, the basis of CRI is the integration of operational resources and their means are also discussed. Thirdly, the key process is to build the customer's integrative knowledge model and detailed construction is also given in the paper. Based on the discussion above, the means and models of CRI for logistics enterprise are also discussed. The three main models of CRI based on the core competence of logistics enterprise are detailed. It's necessary to keep the continuous CRI in Chinese logistics enterprises.