Use of Swarm Intelligence to Involve Customers in Product Innovation

摘要

For today's customers there is a need for integrated products and service bundles, e.g. a trip with flights, accommodation, local activities, home care during absence etc. To define such bundles, the collective intelligence of customers can be used. Thus, more customer-oriented products (bundles) can be created and the quality of bundles can be increased through the participation of many customers. By letting the collective in the form of customers participate, a solution is being created, which is better than any solution defined by a single company or any individual of the collective. To achieve this, swarm intelligence, as it can be found with social insects, is being transferred into an innovative digital platform. This platform enables customers to work together as a swarm and provides the means for customers to collectively design bundles and learn from each other.