These are creative times; people create and consumerncontent, not worrying about consequences, enhanced byrnthe free spirit of the internet and technical innovations.rnPeople demand universal access to content, anytime,rnanywhere. But often it is only after content has beenrnexperienced, that its true value is appreciated and withrnit the potential for return on investment.rnThis evolution needs new rules and technologies forrnmaking content digitally available and for unlocking itsrnvalue.rnOver the past few years, watermarking andrnfingerprinting technologies have grown in acceptancernas a means to control and manage content. Byrnembracing new ‘content measurement' technologiesrnand services, media executives are provided withrncritical intelligence enabling them to better understandrnusage, manage their offerings and monetize their assets.
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