Innovative Internal Communications Tools and Their Role in Fostering Ethical Organization Behavior

摘要

Internal communications are an important element in the ethics management system of the company, ensuring the effective exchange of the information on moral aspects concerning the behavior of individuals or the company as a whole. The article analyzes traditional internal communication channels and offers innovative channels that, from the authors’ viewpoint, are much better aligned with time trends and the changes occurring in modern organizations under the influence of digitization and globalization.The authors believe that the effectiveness of internal communications depends on three components: convenient and reliable channels for transmitting ethical information, the timely dissemination of moral information, and the right approach to the formation of the ethical communication content.One of the crucial suitable and trustworthy channels for the qualitative implementation of internal communications is communication networks. They link elements of the management structure into a single whole, combining external information and communication channels as well as internal digital channels. Both large technological enterprises, for example, PAO VimpelCom (one of the leaders in the telecommunications industry), and small companies, during the active transition to the digital space in the communication interaction with employees, use all possible achievements that are available at the current stage of the society informatization. They apply IT-solutions to build a unified information environment for the company, to be able to tackle the firm’s tasks and set IT-services and management.These very innovative tools of internal information transfer boost the efficiency of internal communications.Analyzing the experience of leading Russian companies, the authors offer innovative instruments such as an ethics page on the intranet, a mobile application dedicated to moral issues, regular events devoted to ethical values, and etc.